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Sharjah, UAE

AxiomTarde

Industry Intelligence Hub

We track campaign performance shifts, platform algorithm changes, and emerging advertising opportunities that actually matter for your business growth in the UAE market.

Market Trend Analysis

Our team monitors platform changes, consumer behavior shifts, and competitive landscape developments that directly affect campaign performance for businesses operating in the UAE market.

1

Cross-Platform Attribution Challenges

iOS 14.5 privacy updates continue affecting campaign tracking accuracy. We're seeing 25-30% data gaps in conversion attribution, particularly impacting e-commerce clients in Dubai's retail sector.

2

Video Content Performance Shifts

Short-form vertical video content now generates 3x higher engagement rates compared to static image posts, with Arabic-language content showing particularly strong performance in Sharjah and Ajman markets.

3

Local Search Optimization Impact

Google Business Profile optimization has become critical for UAE businesses, with 78% of local searches leading to store visits within 24 hours for properly optimized listings.

Platform Updates

Meta Introduces New Campaign Objective Types

Facebook and Instagram advertising platforms rolled out simplified campaign objectives in January 2025, consolidating 11 previous objectives into 6 main categories to improve campaign performance and reduce setup complexity.

January 28, 2025 Read More →
Industry Insights

UAE E-commerce Growth Drives Ad Spending Increases

Online retail sales in the UAE grew 32% in Q4 2024, leading to increased digital advertising competition and rising costs per click across major platforms. Local businesses are adapting their budget allocation strategies accordingly.

January 22, 2025 Read More →